Who we've worked with

Waitrose: 'perfectly balanced'

Pack Host:
Waitrose

Promoter:
David Lloyd Leisure and Waitrose.com. Exclusive 2 day pass voucher

Objective:
Add value to sales and increase sales.

Date:
April 2007

Range:
Perfectly balanced chilled ready meals – 47 lines

Packaging mechanic:
moreinside™ flap with tear off voucher

Pack host result:
6% rise in Ready Meals

Promoter result:
Via Waitrose.com 2.6%

Reverse:
140 X 185mm

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