Who we've worked with
Quorn & ScreenSelect chilled food
Pack Host:
Quorn Premier Foods
Promoter:
Screenselect – 6 Free DVD rentals
Objective:
Maintain market share and keep competition at bay for no added cost
Date:
Autumn 2005
Range:
32 lines of chilled Quorn food, ready meals, sausages etc.
Packaging mechanic:
moreinside™ flap on sleeve – see model
Pack host result:
Ran on-pack with no significant cost
Promoter result:
Paid for promotion, achieved call to action worth £50,000.
Repeated interest and desire to run on-pack campaigns like this.
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