Who we've worked with

Cadbury's & Haven

Cadbury’s cake baking kits

Pack Host:
Cadbury’s cake baking kits

Promoter:
Haven Holidays – 50% off offer on holidays

Objective:
Add value to Cadbury’s at no extra cost

Date:
June 2005

Range:
4 cake mix products targeted at mothers with children

Packaging mechanic:
moreinside™ flap on carton

Pack host result:
No cost, no negative feedback

Promoter result:
Good sales of holidays, 0.45% call to action.
Haven want to increase on-pack promotional activity

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