Who we've worked with

Bighams Steam (Waitrose specific)

Pack Host:
Bighams Kitchen Classics

Promoter:
Waitrose.com – Win a year’s supply of wine

Objective:
Increase sales in quiet summer period at no extra cost

Date:
Summer 2004

Range:
Kitchen Classics

Packaging mechanic:
moreinside™ flap on sleeve

Pack host result:
10% increase in sales

Promoter result:
Waitrose got a 2.2% call to action

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