Who we've worked with

Bighams Summer Sizzlers (Waitrose specific)

Pack Host:
Bighams

Promoter:
Häagen Dazs – Wins a years supply of ice cream

Objective:
Add value at no extra cost

Date:
Summer 2005

Range:
Barbeque range of summer sizzlers

Packaging mechanic:
moreinside™ sleeves

Pack host result:
Added value – no cost

Promoter result:
1.2% consumers entered competition and 1% voucher redemption

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